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Fractional COO

Steven Bruce

Biography

Steven, a graduate of East Carolina University with a degree in Finance and a minor in accounting, began his career as an analyst at the Federal Reserve Bank of Atlanta. However, his passion for plants and the outdoors led him to shift to the commercial landscaping industry in his hometown of Orlando, Florida. Starting as an enhancement laborer with Ground Control, which later became TruGreen LandCare, Steven quickly rose through the ranks, eventually managing branches in Tampa and Sarasota.

After 9 years with TruGreen, he joined The Budd Group as the Florida Regional Manager, where he expanded their presence for 4 years before founding his own company, Capital Land Management (CLM). Over the next 12 years, CLM expanded to three full-service branches from Orlando to Tampa and over $12 million in revenue until being acquired by Juniper Landscaping in 2021, which ranked among the top 20 U.S. landscaping companies.

Now a partner at Envisor Consulting, Steven leverages his 30 years of industry experience to mentor the next generation of landscape leaders. Through the Green Dot Operating System, he provides a strategic framework that helps businesses drive growth, achieve consistent profitability, and enhance the quality of life for business owners and their teams.

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